Thanks for being here.

I've spent two decades at the intersection of ideas, design, and technology, working with some of the world's most recognized brands and a handful of startups where there was no scaffolding, just the work and what it needed to do.

Along the way I was privileged to work alongside some of the best in the business, people whose names you'd recognize, in rooms where the bar for the work was set brutally high. That kind of exposure isn't something you can manufacture later. It's an education you get once, if you're lucky, and I had it.

A large part of what I do today sits at the edge of creative direction and creative technology. I track where AI and emerging tools are moving, not from the sidelines, I'm in it. On one project, I ran the entire creative operation through AI, strategy, production, music, media, and the response was "I had no idea this was AI." I've been working this way seriously since 2022, across nearly 20 platforms. It changes how fast ideas move and how far they can go. (More on that here.)

The work here spans global brand transformations, product launches, experiential campaigns, AI-assisted creative development, and a few things that are harder to categorize. Clients have included Citi, American Express, Chevron, UiPath, Nature's Bounty, and others. The through line is always the same: find the idea, make it beautiful, make it work.

If something here resonates, or if you have a problem worth solving, I'd love to hear from you.