http://www.tomdrymalski.com tdrymalski.com Wed, 27 Mar 2013 15:52:18 +0000 http://www.tomdrymalski.com en http://www.tomdrymalski.com/Citi-Cards-1 http://www.tomdrymalski.com/following/tomdrymalski.com/Citi-Cards-1 Wed, 27 Mar 2013 15:52:18 +0000 tdrymalski.com 5279015 <img src="http://payload148.cargocollective.com/1/1/46486/5279015/NEW_CARDS_HL1b_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/NEW_CARDS_HL1b_o.png" data-mid="28474869" border="0" align="left"/> Just like other big banks, Citi has a suite of credit cards. And frankly, the features are all pretty similar. So our job was to make Citi’s seem just a little more desirable than the competitors’. We did it by creating spots that were bigger, more cinematic and (hopefully) just flat-out more interesting than anyone else’s. Here are a few favorites. <img src="http://payload148.cargocollective.com/1/1/46486/5279015/NEW_CARDS_HL2b_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/NEW_CARDS_HL2b_o.png" data-mid="28474875" border="0" align="left"/> Citi wanted to maximize its media spend by hitting its customers right where they live. So we devised the HUB strategy, completely blanketing specific areas in key markets (like NYC's Union Square and The Grove in LA) with hundreds of executions, many of them specially written for the area. The result was a triumph of what the client dubbed Perceptual Scale - we looked big and in-touch. And with a sea of fun lines and great images, we also looked like a fresh, modern bank. <img src="http://payload148.cargocollective.com/1/1/46486/5279015/PAGES_12 daysK_900_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/PAGES_12 daysK_900_o.png" data-mid="28394906" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5279015/PAGES_12 daysK2_900_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/PAGES_12 daysK2_900_o.png" data-mid="28394911" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5279015/HUBcollect_1-2_900_900.png" width="900" height="684" width_o="900" height_o="684" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/HUBcollect_1-2_900_o.png" data-mid="28394918" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5279015/HUBcollect_1-3_900_900.png" width="900" height="684" width_o="900" height_o="684" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/HUBcollect_1-3_900_o.png" data-mid="28394927" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5279015/HUBcollect_1-4_900_900.png" width="900" height="684" width_o="900" height_o="684" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/HUBcollect_1-4_900_o.png" data-mid="28394937" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5279015/HUBcollect_1-5_900_900.png" width="900" height="684" width_o="900" height_o="684" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/HUBcollect_1-5_900_o.png" data-mid="28394949" border="0" align="left"/> <img src="http://payload148.cargocollective.com/1/1/46486/5279015/NEW_CARDS_HL3b_10_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/NEW_CARDS_HL3b_10_o.png" data-mid="28474884" border="0" align="left"/> Citi bought space at JFK airport to promote its high-end co-branded credit card, Executive AAdvantage. Unfortunately, it needed to be concepted, presented and installed within a month. And they had next to no money. And oh, by the way, the American and Citi clients didn’t really get along. It was a recipe for disaster. But we pulled out the stops and using new technology, were able to create something both stylish and special. <img src="http://payload148.cargocollective.com/1/1/46486/5279015/NEW_CARDS_HL4_11_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/NEW_CARDS_HL4_11_o.png" data-mid="28447675" border="0" align="left"/> Another agency was given a year to work on a campaign for a global card launch. And the client hated it. So they gave us a weekend. Ouch. Nonetheless, we persevered and the campaign is now running in high-end magazines and airport OOH around the world. <img src="http://payload148.cargocollective.com/1/1/46486/5279015/Prestige_ads-5b.png" width="648" height="898" width_o="648" height_o="898" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/Prestige_ads-5b_o.png" data-mid="28539641" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5279015/Prestige_ads-8.png" width="648" height="899" width_o="648" height_o="899" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/Prestige_ads-8_o.png" data-mid="28539845" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5279015/Prestige_ads-4.png" width="648" height="899" width_o="648" height_o="899" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/Prestige_ads-4_o.png" data-mid="28539861" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5279015/Prestige_ads-11.png" width="648" height="899" width_o="648" height_o="899" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/Prestige_ads-11_o.png" data-mid="28539874" border="0" align="left"/> Collateral <img src="http://payload148.cargocollective.com/1/1/46486/5279015/PRESTIGE-Bpack-2_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/PRESTIGE-Bpack-2_o.png" data-mid="28539910" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5279015/PRESTIGE-2inner_brochure_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/PRESTIGE-2inner_brochure_o.png" data-mid="28539915" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5279015/PRESTIGE-2brochure_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/PRESTIGE-2brochure_o.png" data-mid="28539923" border="0" align="left"/> Card Design Concepts <img src="http://payload148.cargocollective.com/1/1/46486/5279015/prestige_card05_900.png" width="900" height="674" width_o="1875" height_o="1406" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/prestige_card05_o.png" data-mid="28539956" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5279015/prestige_card06_900.jpg" width="900" height="674" width_o="1875" height_o="1406" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/prestige_card06_o.jpg" data-mid="28540120" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5279015/prestige_card04_900.jpg" width="900" height="674" width_o="1875" height_o="1406" src_o="http://payload148.cargocollective.com/1/1/46486/5279015/prestige_card04_o.jpg" data-mid="28540124" border="0" align="left"/> Just like other big banks, Citi has a suite of credit cards. And frankly, the features are all pretty similar. So our job was to make Citi’s seem just a little... http://www.tomdrymalski.com/BoostUp-org-1 http://www.tomdrymalski.com/following/tomdrymalski.com/BoostUp-org-1 Wed, 27 Mar 2013 15:42:17 +0000 tdrymalski.com 5278863 <img src="http://payload148.cargocollective.com/1/1/46486/5278863/NEW_CARDS_HL9b_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload148.cargocollective.com/1/1/46486/5278863/NEW_CARDS_HL9b_o.png" data-mid="28475083" border="0" align="left"/> Twenty-five percent of American students don’t get the support they need to finish high school. That’s why the centerpiece of the campaign we created for The Ad Council is BoostUp.org, a website that enabled visitors to send “boosts” – words of encouragement that can be emailed or texted to at-risk kids. Since launch, over 40,000 boosts were sent and the graduation rates for the students featured on the site rose to 100%. The work is currently part of the Cooper-Hewitt Museum’s Design USA: Contemporary Innovation, and was supported by a PSA from President Obama. <img src="http://payload148.cargocollective.com/1/1/46486/5278863/AWARDS_SCH2_900.png" width="900" height="54" width_o="900" height_o="54" src_o="http://payload148.cargocollective.com/1/1/46486/5278863/AWARDS_SCH2_o.png" data-mid="28394425" border="0" align="left"/> Digital <img src="http://payload148.cargocollective.com/1/1/46486/5278863/PAGES_BOOST5_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload148.cargocollective.com/1/1/46486/5278863/PAGES_BOOST5_o.png" data-mid="28394499" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5278863/PAGES_BOOST6_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload148.cargocollective.com/1/1/46486/5278863/PAGES_BOOST6_o.png" data-mid="28394503" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5278863/PAGES_BOOST7_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload148.cargocollective.com/1/1/46486/5278863/PAGES_BOOST7_o.png" data-mid="28394506" border="0" align="left"/> Print/OOH <img src="http://payload148.cargocollective.com/1/1/46486/5278863/PAGES_BOOST1_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload148.cargocollective.com/1/1/46486/5278863/PAGES_BOOST1_o.png" data-mid="28394530" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5278863/PAGES_BOOST2_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload148.cargocollective.com/1/1/46486/5278863/PAGES_BOOST2_o.png" data-mid="28394539" border="0" align="left"/><img src="http://payload148.cargocollective.com/1/1/46486/5278863/PAGES_BOOST3_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload148.cargocollective.com/1/1/46486/5278863/PAGES_BOOST3_o.png" data-mid="28394554" border="0" align="left"/> TV Commercials Short Films <img src="http://payload148.cargocollective.com/1/1/46486/5278863/ADcouncil_b_900.png" width="900" height="54" width_o="900" height_o="54" src_o="http://payload148.cargocollective.com/1/1/46486/5278863/ADcouncil_b_o.png" data-mid="28394449" border="0" align="left"/> Twenty-five percent of American students don’t get the support they need to finish high school. That’s why the centerpiece of the campaign we created for The... http://www.tomdrymalski.com/Citi-Global-Branding http://www.tomdrymalski.com/following/tomdrymalski.com/Citi-Global-Branding Fri, 22 Mar 2013 10:06:16 +0000 tdrymalski.com 5225272 <img src="http://payload146.cargocollective.com/1/1/46486/5225272/NEW_CARDS_HL14b_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/NEW_CARDS_HL14b_o.png" data-mid="28475252" border="0" align="left"/> The ambition was to help transform one of the world’s most damaged brands back into one of the world’s most powerful. One of the biggest issues facing Citi from a global branding perspective was a lack of cohesion. Essentially, the different regions were making and following their own branding rules. The result was utter chaos.  We started by sequestering a team in Los Angeles for two weeks to develop the beginnings of a system that would ultimately deliver design principles that could simplify complex information; be product and campaign agnostic; work across all media (including digital, BTL, various sponsorships, product development and even branch design), work across all cultures; be flexible enough to be adapted to any situation, even ones that don't exist yet. And done on a shotgun delivery schedule of six weeks. In January of 2011, just over a month from briefing, we unveiled what we called The Blue Wave at a special global marketing meeting in London. It was the beginning of a comprehensive branding system that ultimately took a year to complete. It centered around a "cookbook" some 220 pages long, that spells out the do's and don'ts of Citi advertising and branding. It covers graphic design, UX, type, imagery and the brand voice in painstaking detail. To support the internal Citi team we created assets to bring the brand system to life. We created immersive in-person workshops and learning tools to support the brand ambassadors. We conducted workshops, briefings and reviews with other agency partners around the world. The result is that any partner agency or product group globally can create Citi work that fits. And more importantly, builds one global brand. <img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_3_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_3_o.png" data-mid="28099624" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_5_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_5_o.png" data-mid="28099645" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_4_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_4_o.png" data-mid="28099633" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_2_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_2_o.png" data-mid="28099619" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_7_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_7_o.png" data-mid="28099679" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_8_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_8_o.png" data-mid="28099686" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_9_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_9_o.png" data-mid="28099696" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_10_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_10_o.png" data-mid="28099718" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_11_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_11_o.png" data-mid="28099767" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_brand_banners_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_brand_banners_o.png" data-mid="28451323" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_12_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_12_o.png" data-mid="28099783" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_13_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_13_o.png" data-mid="28099813" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_14_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_14_o.png" data-mid="28099840" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_15_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload146.cargocollective.com/1/1/46486/5225272/PAGES_BLUEWAVE_15_o.png" data-mid="28099899" border="0" align="left"/> The ambition was to help transform one of the world’s most damaged brands back into one of the world’s most powerful. One of the biggest issues facing Citi... http://www.tomdrymalski.com/Citi-Sponsorships http://www.tomdrymalski.com/following/tomdrymalski.com/Citi-Sponsorships Sun, 02 Sep 2012 15:54:27 +0000 tdrymalski.com 597498 <img src="http://payload.cargocollective.com/1/1/46486/597498/NEW_CARDS_HL8b_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload.cargocollective.com/1/1/46486/597498/NEW_CARDS_HL8b_o.png" data-mid="28475672" border="0" align="left"/> Like many financial corporations, Citi is proud to sponsor events and teams, like ice skating at Bryant Park, NY Mets baseball, and various golf tournaments. <img src="http://payload.cargocollective.com/1/1/46486/597498/AWARDS_LIONS3_900_900.png" width="900" height="54" width_o="900" height_o="54" src_o="http://payload.cargocollective.com/1/1/46486/597498/AWARDS_LIONS3_900_o.png" data-mid="27523411" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46486/597498/FWA_POND_900.png" width="836" height="851" width_o="836" height_o="851" src_o="http://payload.cargocollective.com/1/1/46486/597498/FWA_POND_o.png" data-mid="28531360" border="0" align="left"/> Citi Pond at Bryant Park <img src="http://payload.cargocollective.com/1/1/46486/597498/PAGES1_b-1.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/597498/PAGES1_b-1_o.png" data-mid="21253390" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/597498/PAGES1_b-2.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/597498/PAGES1_b-2_o.png" data-mid="21253396" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/597498/PAGES1_b-3.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/597498/PAGES1_b-3_o.png" data-mid="21253405" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/597498/PAGES1_b-4.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/597498/PAGES1_b-4_o.png" data-mid="21253421" border="0" align="left"/> Mets Golf Like many financial corporations, Citi is proud to sponsor events and teams, like ice skating at Bryant Park, NY Mets baseball, and various golf tournaments. ... http://www.tomdrymalski.com/Citi-Consumer-Banking http://www.tomdrymalski.com/following/tomdrymalski.com/Citi-Consumer-Banking Sun, 02 Sep 2012 13:32:24 +0000 tdrymalski.com 4012157 <img src="http://payload85.cargocollective.com/1/1/46486/4012157/NEW_CARDS_HL14_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload85.cargocollective.com/1/1/46486/4012157/NEW_CARDS_HL14_o.png" data-mid="28449295" border="0" align="left"/> Not everyone has loved their bank the past few years. So we’ve used a lighthearted tone and simple messaging for various bank products over the past couple of years. We were even able to convince the bank to do a special re-cut of the Mobile Check Deposit spot just for Halloween. <img src="http://payload85.cargocollective.com/1/1/46486/4012157/NEW_CARDS_HL13b_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload85.cargocollective.com/1/1/46486/4012157/NEW_CARDS_HL13b_o.png" data-mid="28475167" border="0" align="left"/> This is an installation in China. Through digital display, it shows various landmarks around the world and mentions that your Citigold banking account gives you access to these markets. <img src="http://payload85.cargocollective.com/1/1/46486/4012157/AWARDS_LIONS2_900.png" width="900" height="54" width_o="900" height_o="54" src_o="http://payload85.cargocollective.com/1/1/46486/4012157/AWARDS_LIONS2_o.png" data-mid="27448257" border="0" align="left"/> <img src="http://payload85.cargocollective.com/1/1/46486/4012157/PAGES_GLD_SHNG_BLDNG_1_900.png" width="900" height="445" width_o="900" height_o="445" src_o="http://payload85.cargocollective.com/1/1/46486/4012157/PAGES_GLD_SHNG_BLDNG_1_o.png" data-mid="27517233" border="0" align="left"/><img src="http://payload85.cargocollective.com/1/1/46486/4012157/PAGES_GLD_SHNG_BLDNG_2_900.png" width="900" height="445" width_o="900" height_o="445" src_o="http://payload85.cargocollective.com/1/1/46486/4012157/PAGES_GLD_SHNG_BLDNG_2_o.png" data-mid="27517237" border="0" align="left"/><img src="http://payload85.cargocollective.com/1/1/46486/4012157/PAGES_GLD_SHNG_BLDNG_3_900.png" width="900" height="445" width_o="900" height_o="445" src_o="http://payload85.cargocollective.com/1/1/46486/4012157/PAGES_GLD_SHNG_BLDNG_3_o.png" data-mid="27517242" border="0" align="left"/><img src="http://payload85.cargocollective.com/1/1/46486/4012157/PAGES_GLD_SHNG_BLDNG_4_900.png" width="900" height="445" width_o="900" height_o="445" src_o="http://payload85.cargocollective.com/1/1/46486/4012157/PAGES_GLD_SHNG_BLDNG_4_o.png" data-mid="27517247" border="0" align="left"/> <img src="http://payload85.cargocollective.com/1/1/46486/4012157/NEW_CARDS_HL24c_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload85.cargocollective.com/1/1/46486/4012157/NEW_CARDS_HL24c_o.png" data-mid="28622629" border="0" align="left"/> Citi spent millions of dollars to become the first credit card in Google's digital wallet. Which left us just thousands of dollars to tell people about it. So we kept it simple with bold OOH, bus wraps and an iPad app. <img src="http://payload85.cargocollective.com/1/1/46486/4012157/GW_1_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload85.cargocollective.com/1/1/46486/4012157/GW_1_o.png" data-mid="27550930" border="0" align="left"/><img src="http://payload85.cargocollective.com/1/1/46486/4012157/GW_2_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload85.cargocollective.com/1/1/46486/4012157/GW_2_o.png" data-mid="27550934" border="0" align="left"/><img src="http://payload85.cargocollective.com/1/1/46486/4012157/GW_iPad_intro-map_900.jpg" width="900" height="546" width_o="1200" height_o="728" src_o="http://payload85.cargocollective.com/1/1/46486/4012157/GW_iPad_intro-map_o.jpg" data-mid="21496515" border="0" align="left"/><img src="http://payload85.cargocollective.com/1/1/46486/4012157/gw_bus_lg_900.jpg" width="776" height="600" width_o="776" height_o="600" src_o="http://payload85.cargocollective.com/1/1/46486/4012157/gw_bus_lg_o.jpg" data-mid="21496567" border="0" align="left"/> Not everyone has loved their bank the past few years. So we’ve used a lighthearted tone and simple messaging for various bank products over the past couple of... http://www.tomdrymalski.com/Cotton-Inc http://www.tomdrymalski.com/following/tomdrymalski.com/Cotton-Inc Sun, 02 Sep 2012 12:42:43 +0000 tdrymalski.com 703320 <img src="http://payload.cargocollective.com/1/1/46486/703320/NEW_CARDS_HL13_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload.cargocollective.com/1/1/46486/703320/NEW_CARDS_HL13_o.png" data-mid="28449228" border="0" align="left"/> How do you sell something as basic as a type of fabric? Especially one that's been around for centuries? You help people create an emotional bond. And maybe mention a few new product benefits at the same time. <img src="http://payload.cargocollective.com/1/1/46486/703320/cttonpage1.png" width="649" height="816" width_o="649" height_o="816" src_o="http://payload.cargocollective.com/1/1/46486/703320/cttonpage1_o.png" data-mid="3303237" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46486/703320/cttonpg2.png" width="652" height="817" width_o="652" height_o="817" src_o="http://payload.cargocollective.com/1/1/46486/703320/cttonpg2_o.png" data-mid="3303314" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46486/703320/cttonpg3.png" width="652" height="817" width_o="652" height_o="817" src_o="http://payload.cargocollective.com/1/1/46486/703320/cttonpg3_o.png" data-mid="3303362" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46486/703320/cttonpg4.png" width="652" height="817" width_o="652" height_o="817" src_o="http://payload.cargocollective.com/1/1/46486/703320/cttonpg4_o.png" data-mid="3303382" border="0" align="left"/> How do you sell something as basic as a type of fabric? Especially one that's been around for centuries? You help people create an emotional bond. And maybe... http://www.tomdrymalski.com/Street-Soccer-USA http://www.tomdrymalski.com/following/tomdrymalski.com/Street-Soccer-USA Sun, 02 Sep 2012 12:42:40 +0000 tdrymalski.com 569201 <img src="http://payload.cargocollective.com/1/1/46486/569201/NEW_CARDS_HL5b_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload.cargocollective.com/1/1/46486/569201/NEW_CARDS_HL5b_o.png" data-mid="28474990" border="0" align="left"/> For Street Soccer USA, a charity fighting homelessness through sport, we started by creating an overarching theme – I PLAY FOR – along with identities and gear for each of the league's 20 teams. Naturally, this informed the advertising. But by selling this branded merchandise under the I PLAY FOR umbrella, we’ve aso designed a model that raises both awareness and much-needed revenue for the program. This campaign is supported by a facebook portal, and subsite for each of the teams. Of course, for many of us, the highlight of the year was the US Cup, a 3-day event culminating in the championship game held in Times Square. Promoted through a donated slate.com takeover, along with other digital and out-of-home executions, the event drew tens of thousands of spectators. As for the players, they’re incredibly psyched by the whole campaign, a couple going so far as to make a permanent show of their support. In all my time in advertising, I think this is the first time someone has gotten a tattoo of a logo we created. <img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES_SSUSA_a_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES_SSUSA_a_o.png" data-mid="29143789" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES_SSUSA_b_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES_SSUSA_b_o.png" data-mid="29143794" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES_SSUSA__900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES_SSUSA__o.png" data-mid="29143870" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/SSUSAcollect_wild_900.png" width="900" height="684" width_o="900" height_o="684" src_o="http://payload.cargocollective.com/1/1/46486/569201/SSUSAcollect_wild_o.png" data-mid="28781575" border="0" align="left"/> IPF Facebook App <img src="http://payload.cargocollective.com/1/1/46486/569201/NEW_SSUSA_PICS_1_900.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/46486/569201/NEW_SSUSA_PICS_1_o.png" data-mid="28194447" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/NEW_SSUSA_PICS_2_900.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/46486/569201/NEW_SSUSA_PICS_2_o.png" data-mid="28194470" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/NEW_SSUSA_PICS_3_900.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/46486/569201/NEW_SSUSA_PICS_3_o.png" data-mid="28194477" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/NEW_SSUSA_PICS_4_900.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/46486/569201/NEW_SSUSA_PICS_4_o.png" data-mid="28194480" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/NEW_SSUSA_PICS_5_900.png" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/46486/569201/NEW_SSUSA_PICS_5_o.png" data-mid="28194483" border="0" align="left"/> iplayfor.org IPF Facebook Hub <img src="http://payload.cargocollective.com/1/1/46486/569201/SS_FBpg.png" width="600" height="471" width_o="600" height_o="471" src_o="http://payload.cargocollective.com/1/1/46486/569201/SS_FBpg_o.png" data-mid="21004135" border="0" align="left"/> https://www.facebook.com/StreetSoccerUSA <img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-4.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-4_o.png" data-mid="21006881" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-2.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-2_o.png" data-mid="21006869" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-3.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-3_o.png" data-mid="21006874" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b_1.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b_1_o.png" data-mid="21006866" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-5.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-5_o.png" data-mid="21006886" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-6.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-6_o.png" data-mid="21006888" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-16.png" width="648" height="630" width_o="648" height_o="630" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-16_o.png" data-mid="21006917" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-7.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-7_o.png" data-mid="21006896" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-17.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-17_o.png" data-mid="21006925" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-19.png" width="648" height="630" width_o="648" height_o="630" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-19_o.png" data-mid="21006939" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-20.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-20_o.png" data-mid="21509372" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-21.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-21_o.png" data-mid="21509378" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-22.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-22_o.png" data-mid="21509383" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-24.png" width="648" height="648" width_o="648" height_o="648" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-24_o.png" data-mid="21509522" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46486/569201/PAGEScrest2_900.png" width="675" height="670" width_o="675" height_o="670" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGEScrest2_o.png" data-mid="29397131" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGEScrest3_900.png" width="675" height="670" width_o="675" height_o="670" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGEScrest3_o.png" data-mid="29397158" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGEScrest4_900.png" width="675" height="670" width_o="675" height_o="670" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGEScrest4_o.png" data-mid="29397169" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-10_900.png" width="675" height="670" width_o="675" height_o="670" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-10_o.png" data-mid="21006943" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-11_900.png" width="675" height="670" width_o="675" height_o="670" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-11_o.png" data-mid="21006947" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-12_900.png" width="675" height="670" width_o="675" height_o="670" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-12_o.png" data-mid="21006949" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-13_900.png" width="675" height="670" width_o="675" height_o="670" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-13_o.png" data-mid="21006955" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-14_900.png" width="675" height="670" width_o="675" height_o="670" src_o="http://payload.cargocollective.com/1/1/46486/569201/PAGES1_b-14_o.png" data-mid="21006962" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46486/569201/SSUSA_b_900.png" width="900" height="54" width_o="900" height_o="54" src_o="http://payload.cargocollective.com/1/1/46486/569201/SSUSA_b_o.png" data-mid="27446914" border="0" align="left"/> For Street Soccer USA, a charity fighting homelessness through sport, we started by creating an overarching theme – I PLAY FOR – along with identities and... http://www.tomdrymalski.com/Citi-Corporate http://www.tomdrymalski.com/following/tomdrymalski.com/Citi-Corporate Sun, 02 Sep 2012 12:42:36 +0000 tdrymalski.com 3514345 <img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_1B_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_1B_o.png" data-mid="27526764" border="0" align="left"/> <img src="http://payload60.cargocollective.com/1/1/46486/3514345/NEW_CARDS_HL22b_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/NEW_CARDS_HL22b_o.png" data-mid="28475583" border="0" align="left"/> In 2012, Citi turned 200 years old. But rather than a cake with 200 candles, they wanted global advertising celebrating their two centuries of achievements. Not just to look back, but to provide people with a sense of stability – the bank has been through tough times before, but it’s still strong and stable. We responded by creating Citi 200, a multiplatform campaign with a unified look and feel that made it all hang together (both globally and with other Citi campaigns), while still giving diverse regional markets the opportunity to localize the work. There were hundreds of executions, a sampling of which you can see below. www.citigroup.com <img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_p1b_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_p1b_o.png" data-mid="28450394" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_p2b_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_p2b_o.png" data-mid="28450398" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_p3b_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_p3b_o.png" data-mid="28450401" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_p4_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_p4_o.png" data-mid="28450317" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_i1_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_i1_o.png" data-mid="28450427" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_i2_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_i2_o.png" data-mid="28450434" border="0" align="left"/> <img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_d1_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_d1_o.png" data-mid="28450458" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_d4e_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_d4e_o.png" data-mid="28453371" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_d2_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_d2_o.png" data-mid="28450462" border="0" align="left"/> <img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_o1_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_o1_o.png" data-mid="28450491" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_o3_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_o3_o.png" data-mid="28453691" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_o4_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_o4_o.png" data-mid="28453696" border="0" align="left"/><img src="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_o6_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/PAGES_200_o6_o.png" data-mid="28453701" border="0" align="left"/> <img src="http://payload60.cargocollective.com/1/1/46486/3514345/NEW_CARDS_HL15b_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/NEW_CARDS_HL15b_o.png" data-mid="28475489" border="0" align="left"/> It’s 2008. The housing bubble pops, Bear Stearns folds and the global economy implodes. And our client was the poster child of Too Big To Fail. We realized Citi needed a new way of communicating with the policymakers, the media and the analysts who would determine Citi’s ongoing success or failure. So we interviewed hundreds of Citi employees across the country and created a multimedia campaign talking about how Citi had changed and its direction moving forward. And we put it all on a new Citi blog called new.citi.com. It not only gave voice to Citi’s people, it engaged visitors. Within the first year, the site garnered 100,000+ visits and 12,000+ comments, and the campaign was shortlisted at Cannes in Crisis Management. The blog is still live today. <img src="http://payload60.cargocollective.com/1/1/46486/3514345/AWARDS_LIONS2_900.png" width="900" height="54" width_o="900" height_o="54" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/AWARDS_LIONS2_o.png" data-mid="27448522" border="0" align="left"/> <img src="http://payload60.cargocollective.com/1/1/46486/3514345/NEW_VIKRAM_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload60.cargocollective.com/1/1/46486/3514345/NEW_VIKRAM_o.png" data-mid="28451071" border="0" align="left"/> In 2012, Citi turned 200 years old. But rather than a cake with 200 candles, they wanted global advertising celebrating their two centuries of achievements. Not... http://www.tomdrymalski.com/Chevron http://www.tomdrymalski.com/following/tomdrymalski.com/Chevron Sun, 02 Sep 2012 12:24:13 +0000 tdrymalski.com 569303 <img src="http://payload.cargocollective.com/1/1/46486/569303/NEW_CARDS_HL10b_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload.cargocollective.com/1/1/46486/569303/NEW_CARDS_HL10b_o.png" data-mid="28475295" border="0" align="left"/> Chevron had an agency. And that agency had, to my mind, come up with a great tagline – “Human Energy.” Our agency had three guys with an unnatural interest in the energy business and a 20-minute meeting with David O’Reilly, Chevron’s CEO. Pretty grim chances of winning the business away from the incumbent. We made a two-and-a-half minute rip. We showed it to Mr. O’Reilly. He said, “Can I see it again?” Next thing we know we were shooting nine spots in 13 countries and launching the two-and-a-half-minute brand piece on 60 Minutes on September 30, 2007. It was the first time an oil company made AdAge’s “Most Liked Spots.” <img src="http://payload.cargocollective.com/1/1/46486/569303/AWARDS_ADAGE2_900.png" width="900" height="54" width_o="900" height_o="54" src_o="http://payload.cargocollective.com/1/1/46486/569303/AWARDS_ADAGE2_o.png" data-mid="27448774" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46486/569303/chevron_b_900.png" width="900" height="54" width_o="900" height_o="54" src_o="http://payload.cargocollective.com/1/1/46486/569303/chevron_b_o.png" data-mid="27447018" border="0" align="left"/> Chevron had an agency. And that agency had, to my mind, come up with a great tagline – “Human Energy.” Our agency had three guys with an unnatural interest... http://www.tomdrymalski.com/American-Express http://www.tomdrymalski.com/following/tomdrymalski.com/American-Express Sun, 02 Sep 2012 12:23:32 +0000 tdrymalski.com 569226 <img src="http://payload.cargocollective.com/1/1/46486/569226/NEW_CARDS_HL7b_8_900.png" width="900" height="217" width_o="900" height_o="217" src_o="http://payload.cargocollective.com/1/1/46486/569226/NEW_CARDS_HL7b_8_o.png" data-mid="28475322" border="0" align="left"/> To return Amex to its preeminent place in the financial world, we decided to go back to the celebrity well. We started by creating The Official Card campaign, featuring tennis stars, golf gods and the NBA. We followed up with My Life, My Card, extending the connection to bold-face names like Robert De Niro, Ellen DeGeneres and legendary Duke basketball coach Mike Krzyzewski. The work received dozens of industry awards, including an Adweek nomination for Campaign of the Decade. Years later, the MLMC campaign continues to run and American Express is unquestionably the most prestigious of the credit card brands. <img src="http://payload.cargocollective.com/1/1/46486/569226/AWARDS_AMEX2_900.png" width="900" height="54" width_o="900" height_o="54" src_o="http://payload.cargocollective.com/1/1/46486/569226/AWARDS_AMEX2_o.png" data-mid="27447935" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46486/569226/PAGES_ELLEN_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/1/46486/569226/PAGES_ELLEN_o.png" data-mid="27444304" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569226/PAGES_DENIRO_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/1/46486/569226/PAGES_DENIRO_o.png" data-mid="27444306" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569226/PAGES_LAIRD_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/1/46486/569226/PAGES_LAIRD_o.png" data-mid="27444310" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46486/569226/PAGES_KATEO_900.png" width="900" height="675" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/1/46486/569226/PAGES_KATEO_o.png" data-mid="27444315" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46486/569226/AMEX_b_900.png" width="900" height="54" width_o="900" height_o="54" src_o="http://payload.cargocollective.com/1/1/46486/569226/AMEX_b_o.png" data-mid="27446629" border="0" align="left"/> To return Amex to its preeminent place in the financial world, we decided to go back to the celebrity well. We started by creating The Official Card campaign,...